Oasis Beach Club contacted MEmotion in 2022 when it decided it needed to rebrand and build recognition. The hotel is in a highly competitive location and there are other hotels with a similar name around it.

In January 2023, we began building a comprehensive marketing and brand strategy with the aim of presenting Oasis Beach Club in the most unique and distinctive way possible with a focus on its USPs – a home by the sea where guests enjoy peace and tranquillity and are looked after by professional staff.

As a luxury hotel in a competitive environment, it was important for Oasis Beach Club to establish itself on the market as a preferred holiday destination on the Bulgarian Black Sea coast.

With MEmotion’s marketing team we were faced with the case to update the corporate identity, promote and market Oasis Beach Club. For this purpose, an action plan was needed to achieve the set goals.

Our goal was to attract the attention of high-income customers by pre-confirming the brand’s impeccable image, different from others in the market. It was crucial for Oasis Beach Club to stand out from its competitors in order to become a home by the sea for many people. 

• Corporate identity update
• Increase brand recognition
• Increase direct bookings and occupancy

Communication strategy 

Using a systematic methodology, we built the strategic communication framework within which the brand communicates with its consumers to best portray the essence, philosophy and mission of the brand.

Design concept

We built a unified and consolidated communication approach through the use of fonts, colours and graphic elements that build the communication authenticity and uniqueness of the brand.

Online analysis and SWOT analysis

We analyzed the brand’s strengths and weaknesses, development opportunities and potential threats formed by market dynamics and consumer attitudes. The analysis was also prepared for direct competitors.

SEO & UX Design 

We updated the UX design with the idea that people could use the site more easily and place orders online, and with the right SEO strategy, it could also be easily found in search engines.

Web design & Copywriting

The web design was built with a focus on core brand elements and color coding, and the copywriting focused on unique brand features.

Marketing Mix & Positioning

After a systematic analysis, we determined the exact brand positioning, which we then communicated through a mix of the most relevant marketing activities to the brand and consumers.

Professional photography

Professional photography showcases and builds a brand in a professional manner, highlighting its key aspects and reinforcing audience trust and engagement.

Authentic videography

We apply authentic video capture to create a real connection with the audience and convey genuine experiences. It increases engagement and social shares, reinforcing brand awareness and trust.

Social media management

Regularly posting content on Facebook and Instagram using all formats to communicate all core brand values on a weekly basis.

Meta digital advertising

Allocated the advertising budget on Meta as effectively as possible, using Engagement and Traffic campaigns to find new audiences as well as engaging the already warm ones.

Influencer campaigns

With the right mix of influencers of different ranks and in different areas to achieve brand awareness to a segmented audience.

Complete corporate identity

We created different designs for everything the hotel needed from business cards to banners, to follow a common corporate identity.

Check out more examples of case studies and all our other projects. We look forward to achieving even greater results for your brand together. Contact us now and let’s find the right marketing and branding solution for your business.