{"id":2755,"date":"2024-11-26T19:00:57","date_gmt":"2024-11-26T19:00:57","guid":{"rendered":"https:\/\/memotion.net\/?p=2755"},"modified":"2025-08-11T10:38:04","modified_gmt":"2025-08-11T10:38:04","slug":"topola-skies","status":"publish","type":"post","link":"https:\/\/memotion.net\/en\/2024\/11\/26\/topola-skies\/","title":{"rendered":"Topola Skies"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; 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mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;How we achieved over 760 hotel bookings at an average price of \u20ac2.90?&#8221; text_direction=&#8221;default&#8221;][\/split_line_heading]\r\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/rmtK6cIXREU?si=HxwEFa17-5UUR_pZ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30px&#8221;][image_with_animation image_url=&#8221;624&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;40px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; right_padding_tablet=&#8221;5%&#8221; right_padding_phone=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; 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mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Summary&#8221; text_direction=&#8221;default&#8221;][\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<a href=\"https:\/\/topolaskies.com\/en\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>Topola Skies Resort &amp; Aquapark<\/b><\/a><span style=\"font-weight: 400;\"> has been our partner since 2019, located in the village of Topola on the northern Black Sea coast. The complex offers a variety of services and attractions such as Dream SPA, an aquapark, Zip Line, and entertainment for children and adults.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Our main goal was to<\/span><b> increase direct bookings through their own online platform<\/b><span style=\"font-weight: 400;\"> and promote the new attractions. Since then, we have successfully worked on developing and maintaining their brand, <\/span><b>achieving sustainable online presence and growth in direct online bookings.<\/b> \r\n\r\n<div data-mediathrive>\r\n<div class=\"mediakit-audio-player\"><\/div>\r\n<div class=\"mediakit-video-player\"><\/div>\r\n<\/div>\r\n\r\n[\/vc_column_text][vc_row_inner column_margin=&#8221;40px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; right_padding_tablet=&#8221;5%&#8221; right_padding_phone=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; 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gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30px&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#c3b488&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Case&#8221; text_direction=&#8221;default&#8221;][\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<b>The main challenge for the 2024 season was to increase the average occupancy of Topola Skies Resort by optimizing the average booking price.\u00a0<\/b>\r\n\r\n<span style=\"font-weight: 400;\">In addition to branding, advertising activities, and social media maintenance, our main focus for the active season was <\/span><b>to run a PR campaign, which included an Info tour, press trip, press releases, influencer campaign, two giveaways, and targeted digital ads for Bulgaria and Romania.<\/b>\r\n\r\n<span style=\"font-weight: 400;\">The goal was to improve brand awareness and online positioning by using a mix of marketing services.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">We emphasized the hotel\u2019s strengths, attractions, and positive guest reviews to build trust through independent sources and engage potential customers.<\/span><!-- \/wp:post-content -->[\/vc_column_text][image_with_animation image_url=&#8221;629&#8243; 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font_style=&#8221;h2&#8243; text_color=&#8221;#c3b488&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;\u041ebjectives&#8221; text_direction=&#8221;default&#8221;][\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">Our goal was to<\/span><b> attract the attention of middle to high-income clients<\/b><span style=\"font-weight: 400;\"> seeking an unforgettable summer holiday by the sea in a resort that offers everything in one place. For Topola Skies, it was essential to stand out with the large number of entertainment and relaxation opportunities available in the resort, both in the Bulgarian and Romanian markets.<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase brand awareness<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase direct online bookings through the website<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote the brand in Bulgaria and Romania<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][vc_row_inner column_margin=&#8221;40px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_tablet=&#8221;5%&#8221; right_padding_phone=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30px&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#c3b488&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Analysis and Development of Brand and Marketing Strategy&#8221; text_direction=&#8221;default&#8221;][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<b>Communication Strategy<\/b><span style=\"font-weight: 400;\">\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">By using a systematic methodology, we built the strategic communication framework in which the brand communicates with its consumers, so as to fully reflect the essence, philosophy, and mission of the brand.<\/span>\r\n\r\n<b>Design Concept<\/b>\r\n\r\n<span style=\"font-weight: 400;\">We built a unified and consolidated communication approach by using fonts, colors, and graphic elements that establish the communication authenticity and uniqueness of the brand.<\/span>\r\n\r\n<b>Online Analysis and SWOT Analysis<\/b>\r\n\r\n<span style=\"font-weight: 400;\">We analyzed the strengths and weaknesses of the brand, the opportunities for growth, and the potential dangers arising from market dynamics and consumer attitudes. The analysis was also carried out for direct competitors.<\/span>\r\n\r\n<b>SEO &amp; UX Design\u00a0<\/b>\r\n\r\n<span style=\"font-weight: 400;\">We updated the UX design to make it easier for users to navigate the site and make online bookings, and with the correct SEO strategy, to be easily found in search engines.<\/span>\r\n\r\n<b>Web design &amp; Copywriting<\/b>\r\n\r\n<span style=\"font-weight: 400;\">The website design is built with a focus on the core brand elements and color code, while the copywriting focuses on the unique features of the brand.<\/span>\r\n\r\n<b>Marketing Mix &amp; Positioning<\/b>\r\n\r\n<span style=\"font-weight: 400;\">After a systematic analysis, we defined the precise positioning of the brand, which we then communicated through a mix of the most relevant marketing activities for it and its consumers.<\/span>[\/vc_column_text][vc_row_inner column_margin=&#8221;40px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_tablet=&#8221;5%&#8221; right_padding_phone=&#8221;3%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30px&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#c3b488&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Marketing tactics for implementing the brand strategy&#8221; text_direction=&#8221;default&#8221;][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<b>Professional photoshoots<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Professional photoshoots showcase and build the brand in a professional manner, highlighting its key aspects and enhancing trust and engagement with the audience.<\/span>\r\n\r\n<b>Authentic video shooting<\/b>\r\n\r\n<span style=\"font-weight: 400;\">We apply authentic video shooting to create a real connection with the audience and convey true experiences. It increases engagement and shares on social media, boosting brand awareness and trust.<\/span>\r\n\r\n<b>Social media management<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Regular posting of content on Facebook, Instagram, and Google My Business, using all formats to communicate the brand\u2019s core values on a weekly basis.<\/span>\r\n\r\n<b>Digital advertising on Meta<\/b>\r\n\r\n<span style=\"font-weight: 400;\">We maximized the effectiveness of the advertising budget on Meta by using Engagement, Conversions, and campaigns in Romania to find new audiences and engage the already warm ones.<\/span>\r\n\r\n<strong>Info Tour campaign with tour operators and agencies<\/strong>\r\n\r\n<span style=\"font-weight: 400;\">With the Info Tour campaign with travel operators and agencies, we aim to reach key partners who will continuously promote the brand.<\/span>\r\n\r\n<strong>Press release<\/strong>\r\n\r\n<span style=\"font-weight: 400;\">Using a press release promotes the brand in independent media. This strategy reaches a broad audience, increases brand awareness, and builds trust with potential customers.<\/span>\r\n\r\n<strong>Press Trip campaign with bloggers<\/strong>\r\n\r\n<span style=\"font-weight: 400;\">Bloggers share authentic experiences, which increases interest in the brand and attracts new customers, as their audience identifies with their adventures.<\/span>\r\n\r\n<strong>Influencer campaigns<\/strong>\r\n\r\n<span style=\"font-weight: 400;\">With the right combination of influencers from different ranks and industries, we aimed to promote the brand to a segmented audience. <\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30px&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#c3b488&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Campaign implementation and achieved results&#8221; text_direction=&#8221;default&#8221;][\/split_line_heading][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\r\n<h3><span style=\"font-weight: 400;\">Increase in bookings through the Topola Skies website<\/span><\/h3>\r\n<b>Strategy:<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adhering to the established online strategy<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branding and the advertising funnel were optimized by adding more videos<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencer campaign with influencers from Bulgaria and Romania<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Info Tour campaign with 3 tour operators and agencies<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Press Trip campaign with 7 bloggers<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2 Giveaway campaigns<\/span><\/li>\r\n<\/ul>\r\n<b>Social media advertising campaigns were optimized and improved compared to previous ones, leading to an average booking price of \u20ac2.90.<\/b>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\r\n<h3><span style=\"font-weight: 400;\">PR Campaign 2024<\/span><\/h3>\r\n<b>In July and August 2024, Topola Skies hosted 7 bloggers, 5 influencers, and 3 tour agencies, and shared 3 PR articles.<\/b>\r\n\r\n<span style=\"font-weight: 400;\">This campaign gave us the opportunity to generate a large number of video and photo content for social media:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">690,000+ video views<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">48 posts from our visitors<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">11,025 reactions<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">272 comments<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2 YouTube videos<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][vc_row_inner column_margin=&#8221;40px&#8221; 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